Purandar Highlands
We are the FARMPRENEURS
Future
Driven
Client Centric Approach
Sustainable Innovation
Mix of Young and Experienced Future Driven Team
It’s always a Win- Win scenario when working with us
From Our Farms to Your Table- Proudly Made in India
Impressive Milestones
How It All Began
The Purandar Figs having a GI status are indeed great, but due to their high perishability, they present certain challenges. It is difficult to bring small holder farmers together, when the microhorticulture crops business is limited. Additionally, there is very little research on figs and custard apples in pre-harvest and post-harvest practices, and the market for these fruits is also quite limited. However, every time we hearsomeone say "it is difficult," our eyes light up with excitement, eager to turn obstacles into opportunities. We grab on to the opportunity to convert all the Ifs, Buts and Maybes into a YES!
In 2014, while pursuing my MBA, I had the chance to visit Fruit Logistica in Berlin, Germany, known as the Mecca of Fruit and Vegetable growers. Seeing farmers from around the world dressed in suits, proudly representing their regions and offering their best produce for the world to enjoy, left me in total awe. Even highly perishable..
Vision
To sustainably unravel the great potential of micro-horticulture crops in our country while empowering small holder farmers More..
Mission
Inspire farmers to join hands and work together in developing a sustainable farm to table model with focus on innovation.
Goals
Bring innovation in pre-harvest, post-harvest and packaging practices for highly perishable produce grown in purandar More..
